- Docente: Fabio Guido Ulderico Ancarani
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in International Management (cod. 5891)
-
dal 15/09/2025 al 21/10/2025
Conoscenze e abilità da conseguire
By the end of this course students are able to: - develop team-working abilities to conduct, present and discuss research results; - develop the framework for designing International Marketing Strategies; - acquire the methods to analyze foreign markets and consumers.
Contenuti
1. International Marketing between Standardization and Adaptation
2. International Marketing. Focus on Emerging Markets
3. Research and Strategy in International Markets
4. Selection of International Markets
5. Entry Strategy
6. Pricing in International Markets
7. Communication and Delivery of Value
8. International Branding
Testi/Bibliografia
Slides Produced by the Professor
Metodi didattici
Face to Face Lessons
Case Discussion
Guest Speakers
Assignment and Scenarios
Modalità di verifica e valutazione dell'apprendimento
Final Exam plus assignments and class participation
Strumenti a supporto della didattica
Guest Speechs and Exercises
Orario di ricevimento
Consulta il sito web di Fabio Guido Ulderico Ancarani