- Docente: Umberto Lago
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Moduli: Umberto Lago (Modulo 1) Marco Visentin (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Rimini
- Corso: Laurea Magistrale in Service Management (cod. 5943)
-
Orario delle lezioni (Modulo 1)
dal 08/11/2023 al 07/12/2023
-
Orario delle lezioni (Modulo 2)
dal 23/11/2023 al 30/11/2023
Conoscenze e abilità da conseguire
At the end of the course students learn how to focus on the analysis of the most important theories in service innovation. They are also able to analyse a competitive arena, to identify resources and core competences of a firm, to structure make or buy decisions, to discuss diversification choices. They have a comprehensive view of strategic choices and tools.
Contenuti
- New and disruptive business models
- From the firm to the ecosystem of firms
- The role of the digital economy in shaping new business models
- Study of a truly innovative business model
Testi/Bibliografia
Readings and cases to be distributed in Class
Metodi didattici
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Modalità di verifica e valutazione dell'apprendimento
Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Strumenti a supporto della didattica
Slides, business case, news and press articles.
Orario di ricevimento
Consulta il sito web di Umberto Lago
Consulta il sito web di Marco Visentin