- Docente: Judit Zoltan
- Crediti formativi: 6
- SSD: SECS-P/02
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Rimini
- Corso: Laurea Magistrale in Tourism Economics and Management (cod. 5910)
-
dal 09/11/2023 al 15/12/2023
Conoscenze e abilità da conseguire
This course introduces the theories and concepts of consumer behaviour applied to the context of tourism. The analysis of tourist behaviour will enable students to discuss purchase decisions in separate stages; pre-visit, on-site and post-visit. A part of the course is devoted to the understanding of external and internal factors that influence the decision-making process of tourists. Students will learn different segmentation methods and their applications in tourism research.
Contenuti
Decision-making process
Segmentation methods
Motivation
Perception and positioning
Attitude formation and change
Testi/Bibliografia
Horner, S., & Swarbrooke, J. (2020). Consumer behaviour in tourism. Routledge.
Schiffman, L. & Wisenblit, J. (2019). Consumer Behavior, 12th ed. Pearson Education.
References to journal articles will be provided with the lecture notes.
Metodi didattici
Lectures, in-class exercises and group works.
Modalità di verifica e valutazione dell'apprendimento
The final mark is based on a written exam and group works.
The range of grades for both components (written exam and group works) are as follows:
- <18 not sufficient;
- 18-23 sufficient;
- 24-27 good;
- 28-30 very good;
- 30 Lode excellent.
Strumenti a supporto della didattica
All materials can be found on https://virtuale.unibo.it/
Orario di ricevimento
Consulta il sito web di Judit Zoltan