97427 - TOOLS AND TECHNIQUES FOR BUSINESS DEVELOPMENT LABORATORY

Conoscenze e abilità da conseguire

The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.

Contenuti

Module I: New Tools for Business Development

Software and tools:

· Project management (Trello, Basecamp, Asana, Notion)

· Communication (Telegram, Slack, Teams, Zoom, GoogleMeet)

· Advertizing (Meta ads, Google ads)

· Brainstorming (Miro)

· Analysis (Facebook insight,

· Design (Sketch)

· Presentation (PowerPoint, Canva)

· ChatGPT

Presentations for business development:

· Types of presentations

· The core idea and the elements of a presentation

· Steps to create an effective presentation

· How to get better at presenting

· How to succeed in a Q&A session

· Startup pitching to investors

Module II: Team Building

· Team life cycle for team building

· Team effectiveness

· Managing team resources

· Team performance

· Leadership in teams

· The role of organizational culture

Testi/Bibliografia

Case studies will be provided during the classes.

Complementary reading material: Lean Startup - Eric Ries; Disciplined Entrepreneurship - Bill Aulet; Running Lean - Ash Maurya

Metodi didattici

Interactive classes, group work, discussion

Modalità di verifica e valutazione dell'apprendimento

Group work

Individual work and class participation

Final presentation

Strumenti a supporto della didattica

The slides used in class, the readings to be discussed, and other related materials will be made available in the website of the course (Virtuale)

Orario di ricevimento

Consulta il sito web di Anna Fedorova