37388 - ENTREPRENEURSHIP

Conoscenze e abilità da conseguire

At the end of this course the student will: - comprehend the role and the function of entrpreneurship with a specific focus on the potential of digital and new technologies in business venturing and business innovation; -be able to indentify, evaluate, and select effective business idea and business opportunities; - be able to deploy business idea and model into a business plan; be able to design and write a business plan; - acquire the basic knowledge for stimluating, coordinating and controlling corporate venture iniaitives

Contenuti

Module 1 – Entrepreneurial Journey (Introduction)
• Module 2 – Entrepreneurial Envisioning
• Module 3 – Entrepreneurial Business Models
• Module 4 – Entrepreneurial Design Thinking Tools
• Module 5 – Entrepreneurial Innovation & Lean Development Methods
• Module 6 – Entrepreneurial Marketing & Pitching Fundamentals
• Module 7 - Entrepreneurial approach to Building & Managing Teams
• Module 8 - Entrepreneurial techniques to Financial Planning
• Module 9 - Entrepreneurial methods to Fundraising & Venture Building
• Module 10 - Entrepreneurial Journey (Conclusion)

Testi/Bibliografia

- Dedicated Slides
- Thiel, P. (2014) Zero to One: Notes on Startups, or How to Build the Future. Currency Ed.
- Eric Ries (2011) The Lean Startup: How Constant Innovation Creates Radically Successful
Businesses
- + Selected Online Articles, Videos & Podcasts
- Details will be available in the e-learning web site of the course

Metodi didattici

Lectures, seminars and case studies analysis and workshops.

Modalità di verifica e valutazione dell'apprendimento

Course Exam

• Length: 90 minutes
• Structure:
• 5 Multiple Choice Question (2pt each question / 10pts total)
•  2 out of 3 Short Essay Questions (10pt each essay / 20pts total)

Grades are assigned on the basis of an overall assessment of knowledge, skills, presentation and discussion skills
of the topics covered. The ranges of grades correspond can be described as follows:

18-23: the student has sufficient preparation and analytical skills, spread however, over just few topics taught in
the course, the overall jargon is correct

24-27: the student shows and adequate preparation at a technical level with some doubts over the topics. Good,
yet not to articulate analytical skills with the use of a correct jargon

28-30: Great knowledge about most of the topics taught in the course, good critical and analytical skills, good
usage of the specific jargon

30L: excellent and in depth knowledge of all the topics in the course, excellent critical and analytical skills,
excellent usage of specific jargon

Strumenti a supporto della didattica

Class presentations, additional readings, sources and information about the program, will be available on the elearning
website after each class lecture.

Orario di ricevimento

Consulta il sito web di Timothy Sean Jr. O'Connell