- Docente: Umberto Lago
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Moduli: Umberto Lago (Modulo 1) Marco Corsino (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Rimini
- Corso: Laurea Magistrale in Amministrazione e gestione d'impresa (cod. 8842)
Conoscenze e abilità da conseguire
This course focuses on business models and innovation strategies applied to business models. The class will analyse how successful companies have reinvented their business models sometimes challenging common wisdom about Strategic Management. The course will also highlight business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Contenuti
- Business Model Innovation: determinants and obstacles
· Internet and new business models
· Real cases of Innovative Business Models: evidence from the logistic industry
· Organizational and managerial challenges
Testi/Bibliografia
Readings and cases to be defined
Metodi didattici
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Modalità di verifica e valutazione dell'apprendimento
Written exam with multiple choice answers and open question/case.
Group work to prepare and present a business case.
Orario di ricevimento
Consulta il sito web di Umberto Lago
Consulta il sito web di Marco Corsino