- Docente: Umberto Lago
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Moduli: Umberto Lago (Modulo 1) Marco Corsino (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Rimini
- Corso: Laurea Magistrale in Amministrazione e gestione d'impresa (cod. 8842)
Conoscenze e abilità da conseguire
This course focuses on innovation strategies and issues related to technology management in service businesses. The course will also highlight business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Contenuti
· Business Model Innovation: determinants and obstacles
· Internet and new business models
· Strategy and Innovation in Creative Industries and Professional Service Firms
· Organizational and managerial challenges
Testi/Bibliografia
· Reading package
· Case study package
Metodi didattici
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Modalità di verifica e valutazione dell'apprendimento
Class participation and case submission: 40% of final grade
Final written exam: 60% of final grade
Strumenti a supporto della didattica
PC with video projector for power point presentations
Link ad altre eventuali informazioni
http://www.unibo.it/Faculty/Lago
Orario di ricevimento
Consulta il sito web di Umberto Lago
Consulta il sito web di Marco Corsino