- Docente: Umberto Lago
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Rimini
- Corso: Laurea Magistrale in Amministrazione e gestione d'impresa (cod. 8842)
Conoscenze e abilità da conseguire
The course focuses on the analysis and development of service business. At the end of the course students will be able to design and identify the different elements that are required to develop a service business both from a strategic and an operational point of view. In addition, students will gain knowledge about the range of organizational forms that allow a company to deliver services in accordance with the competitive and business environment.
Contenuti
• Definitions and basic concepts
• What is strategy?
• Competitive Strategy
• Resources and competencies: theory and measures
• Sustaining competitive advantage
• Business diversification
• The impact of diversification on performance
• Evaluating diversification strategy
• Vertical integration, transaction costs and agency costs
• Alternatives to vertical integration: strategic alliances
• Business models and strategy
• Business models design
• New business models and entrepreneurship
Testi/Bibliografia
reading package
case study package
Metodi didattici
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Modalità di verifica e valutazione dell'apprendimento
Assessment is by class participation, case submission, and a
final written exam.
Class participation and case submission: 40% of final grade
Final written exam: 60% of final grade
Strumenti a supporto della didattica
PC with video projector for power point presentations
Link ad altre eventuali informazioni
http://www.unibo.it/Faculty/Torrisi
Orario di ricevimento
Consulta il sito web di Umberto Lago