Legal Use of the Institutional Brand by third parties: use of descriptions coinciding with the University Institutional Brand

Third parties may use the University, Department, School or Campus institutional brand only for descriptive purposes.

Third parties of the University refer to:

  • Any party outside of the university (businesses, other bodies or institutions);
  • Students (1st, 2nd and 3rd cycle);
  • University staff working outside of their strictly institutional activities (for example, as part of any professional or consulting activities), whether professors, researchers, adjunct professors, technical and administrative staff, research fellows.

Third parties enjoying direct relations with the University may use the name and institutional brand exclusively for describing the activities undertaken with the University (for example, collaborations, consulting, supply or research activities performed with the University or one of its departments).

The use of the University institutional brand and name (Alma Mater Studiorum-University of Bologna), or that of one of its departments (Alma Mater Studiorum University of Bologna - Department of XXXX) or campuses (Alma Mater Studiorum University of Bologna – XXX Campus) is permitted by law (art. 21 of Italian Legislative Decree (D.Lgs.) no. 30 of 10 February 2005) exclusively when used

  • with a description of the activities undertaken with the University or with one of its departments, described in a strictly specific, correct and truthful manner;
  • strictly in compliance with the principles of professional conduct;
  • applying printing and/or visual methods to the institutional brand limited merely to a descriptive function;
  • provided that such use does not procure unfair advantage from the reputation of the University institutional brand.

Any misleading use concerning the origin of the product or service in question, or that suggests some non-existent affiliation or contractual tie to the University, or aiming to obtain some advantage from the reputation of the institutional brand is contrary to professional ethical conduct and is therefore unlawful.

Distinctive purposes refers to the use of the University logo and name for advertising purposes. Any such use is subject to authorisation.