95575 - LINGUAGGI E PRATICHE DELLA COMUNICAZIONE AUDIOVISIVA

Course contents

For A.A. 2023/2024, the course content will focus on digital platforms.


Attendance is strongly recommended.


The theoretical part will have very practical implications.


Part One: How do images work?


In a provocative way, we will start from the analysis of silent cinema and highlight some elements that still characterise visual social media such as Instagram, Twitch and TikTok.


The study of the composition of the image (photo and/or video) and how an audiovisual content can generate meaning will initiate the project works that the participants will have to realise (in small groups), respecting the indications given to create a digital editorial plan.


Part Two: Making something happen through audio-visual content


The central part will focus on designing the visual experience in the new context created by converging technologies (e.g. HBBTV) and social practices.


It will focus on the concepts of flow, circulation and transmediality.


Part three: lab


The course will close with visual storytelling tips, indicating platforms (also AI-based) for the concrete realisation of content that must not only be 'beautiful' but above all must stimulate user engagement.


We recommend downloading the CapCut app to realise content that respects the canons of digital media. Other editing apps/sites and AI will be discussed and proposed in class.

Readings/Bibliography

Falcinelli, Figure, Einaudi

Falcinelli, Critica portatile al visual design

Andò, Marinelli, Television (s). Come cambia l'esperienza televisiva tra tecnologie convergenti e pratiche sociali

Teaching methods

Lectures for the language analysis part; interactive, laboratory for the practice creation part.


In the practical parts, students will be divided into groups.

Assessment methods

Attendance is strongly recommended.


For those attending: group projects (maximum 5 people), realisation of PEDs and content on topics chosen by the individual groups.


For NON-attending students: written examination on the texts in the bibliography





The overall assessment will take into account


FOR THOSE TAKING THE WRITTEN TEST
evaluation of the written examination (3 open-ended questions on the examination texts);
FOR THOSE ATTENDING:
assessment of the project work and skills acquired (relating to: conception and writing, processing, post-production, production, promotion and social dissemination);
attendance, commitment and participation in the course and in the tutorial workshop activities;
If the student is not satisfied with the assessment, they may take a subsequent oral examination in an attempt to improve it.

Teaching tools

Slides, free apps that can be downloaded to mobile phones, websites

Office hours

See the website of Riccardo Pirazzoli