Foto del docente

Riccardo Pirazzoli

Adjunct professor

Department of Management

Department of Political and Social Sciences

Short Bio

Adjunct Professor of Digital Marketing, Languages and practices of audiovisual contents, Storytelling, Big Data, Big Data and Social Media, Economics and Business Management, Job Orientation (soft skills), Business Communication, International Marketing of Tourism at the University of Bologna.

I also teach Marketing and Digital Marketing (other universities).

For 10 years, I have been involved in marketing projects, on and off line: I deal with social media, Big Data & Communication, content marketing, storytelling, selling strategies.

I use semiotics to determine the positioning of the product and to start an enunciative strategy that has commercial effectiveness. I deal with HR management, especially in the commercial field.

Sectors I work in: tourism, insurance, hairdressing and aesthetics, fashion, precision mechanics. Go to the Curriculum vitae



Other contacts


Dipartimento di Scienze Aziendali
Via Capo di Lucca 34, Bologna - Go to map

Dipartimento di Scienze Politiche e Sociali
Strada Maggiore 45, Bologna - Go to map

Office hours

Solo su appuntamento.

Per esigenze specifiche, si possono concordare ricevimenti via Teams previa richiesta di appuntamento.


By appointment.

For specific needs, meetings can be arranged via Teams (appointment required).