90854 - Fashion and Media

Learning outcomes

At the end of the course the student: - knows the basic elements of communication, both interpersonal and mass, according to a sociological perspective; - knows the main theories of mass communication and the reality of social media connected with the fashion universe; - using a sociological perspective, he/she is able to analyze the main communicative dimensions related to the fashion universe.

Course contents

Macroarea 1. Mass communications

1.1 Mass communications before broadcasting

1.2 The birth of the movies

1.3 The era of radio and TV

1.4 Mass communication in totalitarian and democratic systems

1.5 The internet revolution: total communication

 

Macroarea 2. Fashion and communication

2.1 Fashion as a social behaviour

2.2 Being and appearing: the extraordinary usefulness of lies

2.3 A definition of fashion as social communication

2.4 Communication of communication

 

Macroarea 3. Fashion tales

3.1 Strategic communication

3.2 The strange case of fashion advertising

3.3 Examples and analyses of fashion narratives

Readings/Bibliography

Bentinvegna, Sara e Boccia Artieri, Giovanni, Le teorie delle comunicazioni di massa e la sfida digitale, Bari; Roma: Laterza 2019

ISBN 9788858138571 (e-book) ISBN 9788859300502 (print) 

Kawamura, Yuniya, Fashion-ology, London, Bloomsbury, 2005

Chapters 4 and 5.

 

Handouts and other materials will be provided by the teacher.

Teaching methods

The course will be delivered in presence. The Microsoft Teams platform may be used tu support in class teaching.

The course uses a Moodle e-learning platform. Subscription to the platform is compulsory. The platform allows students and teacher to interact, including those not attending classes, so as to reduce the differences between the two ways of learning.

The Moodle instance for the a.y. 2023-2024 will be available one week before the beginning of the course.

Students must request credentials from the teacher.

Assessment methods

The assessment consists in the submission of a communication product (a short digital video or a slide presentation) on a chapter of the textbooks assigned by the teacher. The exam's roll call and the illustration on the assignment take place in class.

The files will be upload on the Moodle platform.

Enrolment on the Moodle platform is a prerequisite for following the teaching and for taking the exam, both for attending and not attending students. In the absence of this, they are not admitted to the test.

The access keys should be requested from the teacher at his address giampaolo.proni@unibo.it

Platform address www.gproni.org/moodle (if the link doesn't work please copy and paste the URL on the browser).

It is recommended that students register for the platform before the start of the teaching session even if they do not intend to take the exam in the first session.

The platform includes detailed instructions on how to take the exam and the evaluation and reporting criteria.
 
Registration for the exam is required on the AlmaEsami platform. Please cancel if you do not wish to take the test.

Students with disabilities and learning disability problems are kindly requested to contact the teacher at least one week before the exam.

Teaching tools

Video projector. Internet connection.

Moodle e-learning platform and all the distance learning tools made available by the Department and the University.

Students with learning disabilities who require specific technical support to attend the lessons are kindly requested to contact the teacher or the didactic secretariat at least two weeks before the beginning of the lessons.

Office hours

See the website of Giampaolo Proni