B1795 - SERVICE BUSINESS MODELS

Conoscenze e abilità da conseguire

At the end of the course students learn how to focus on the analysis of the most important theories in business models applied to services. They are also able to analyse a competitive arena, to identify resources and core competences of a firm, to structure make or buy decisions, to discuss diversification choices. They have a comprehensive view of strategic choices and tools.

Contenuti

- The business model canvas

- Competitive Strategy: the Harvard school

- Competitive Strategy: the Resource-based view

- Networks, trust and economic gain

- Make or buy decisions

- Corporate Strategy

Testi/Bibliografia

Collection of academic and business articles. The list of readings will be made available to students during the first lesson.

Metodi didattici

Traditional lectures, analysis of cases, of magazine and journal articles.

Modalità di verifica e valutazione dell'apprendimento

• Written exam, with a multiple choice section and, possibly, with an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
  
  Group work finalized to prepare and present a business case
  
  Exam grades can be refused.
  
  Grades are defined as follows:
  
  • <18 insufficient
  • 18-23 sufficient
  • 24-27 good
  • 28-30 very good
  • 30 e lode excellent

 

Strumenti a supporto della didattica

Traditional lectures, analysis of cases, reading of articles, videos.

Orario di ricevimento

Consulta il sito web di Umberto Lago