- Docente: Umberto Lago
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Rimini
- Corso: Laurea Magistrale in Service management (cod. 6804)
Conoscenze e abilità da conseguire
At the end of the course students learn how to focus on the analysis of the most important theories in business models applied to services. They are also able to analyse a competitive arena, to identify resources and core competences of a firm, to structure make or buy decisions, to discuss diversification choices. They have a comprehensive view of strategic choices and tools.
Contenuti
- The business model canvas
- Competitive Strategy: the Harvard school
- Competitive Strategy: the Resource-based view
- Networks, trust and economic gain
- Make or buy decisions
- Corporate Strategy
Testi/Bibliografia
Collection of academic and business articles. The list of readings will be made available to students during the first lesson.
Metodi didattici
Traditional lectures, analysis of cases, of magazine and journal articles.
Modalità di verifica e valutazione dell'apprendimento
- Written exam, with a multiple choice section and, possibly, with an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows:
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Strumenti a supporto della didattica
Traditional lectures, analysis of cases, reading of articles, videos.
Orario di ricevimento
Consulta il sito web di Umberto Lago
SDGs
L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.