- Docente: Chiara Orsingher
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in Innovation and organization of culture and the arts (cod. 0902)
Conoscenze e abilità da conseguire
The student is expected to learn the elements of marketing within the service sector which are applicable to cultural organizations.
Contenuti
- Producing and delivering services : what is it?
- Customer behavior before and during the experience
- Employees’ role in service delivery
- The Servicescape
- Service quality and Customer Satisfaction
- Pricing
The course will be delivered during the months of January- March
Testi/Bibliografia
Services Marketing”
Valarie Zeithaml, Mary Jo Bitner, and Dwayne Gremler, McGraw-Hill 2012
Only chapters: 1, 3, 5, 11, 12, 17
Case studies
Metodi didattici
Presentation and Interactive teaching on concepts; discussion of case studies
Modalità di verifica e valutazione dell'apprendimento
Written exam made of open-ended questions
Orario di ricevimento
Consulta il sito web di Chiara Orsingher