99594 - Sport And Physical Activity Promotion

Learning outcomes

At the end of this course, students will: • understand the social, environmental and individual factors that determine participation in sport and physical activity, • understand the theoretical bases of interventions aimed at promoting sport and physical activity participation in different populations, • be able to critically analyse practical examples of such interventions, including their design, implementation and evaluation.

Course contents

- The health and physical activity status of different population groups.



-Individual differences, economic and sociocultural influences on leisure time behaviour.


- Strategies for promoting participation in sport and exercise among the population


- Changing physical activity behaviour


- Sport and Exercise campaigns and the marketing of physical activity to different population groups



- The latest trends in the field

Readings/Bibliography

Books:

Best, S. (2009). Leisure studies: Themes and perspectives. Sage

Bolitho, S., Lawrence, D., & McNish, E. (2013). The Complete Guide to Behavioural Change for Sport and Fitness Professionals. A&C Black.

Parent, M. (2012) Key Concepts in Sport Management. London: SAGE

Key Concepts in Leisure Studies. London: SAGE. Henry, I. and Ling-Mei, K. Eds (2013)

Routledge Handbook of Sport Policy. London: Routledge. Jarvie, G. (2012)

Sport, Culture and Society: An Introduction. London: King, N. (2016)

 

Journals:

Leisure Studies

Sport Management Review

European Sport Management Quarterly

Sport in Society

International Journal of Sport Management and Marketing

Teaching methods

- Theoretical lectures.


- Teaching based on case studies (case-based teaching).


- Working groups and peer teaching.

Assessment methods

Oral exam on course content (includes analysis of a case study)

Teaching tools

Virtuale.unibo.it platform

Guest Lectures

PPtx slides

Teams Microsoft

Audio/video files

Office hours

See the website of Athanasios Pappous