- Docente: Pasquale Fameli
- Credits: 6
- SSD: L-ART/03
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Fashion Studies (cod. 9067)
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from Feb 06, 2024 to Mar 06, 2024
Learning outcomes
At the conclusion of the course the students will have acquired knowledge in the context of contemporary visual culture in relation to the heterogeneous visual manifestations of the Fashion System. Particular attention will be paid to the role of image in the definition of brand identity. The course also aims at providing students with the methodological study and analytical tools necessary for the interpretation of the visual languages adopted in the narrative, valorisation and promotion processes relative to fashion products, and in the construction of the imaginary linked to it.
Course contents
The course aims to provide the theoretical foundations of visual culture studies and various examples of the interconnection between fashion, art and visual communication. Theoretical tools useful for understanding, describing and analyzing images in the relevant cultural context will be provided. Particular attention will be paid to the theory of male gaze and the stereotypes of gender representation in fashion advertising and mass media imagery.
Readings/Bibliography
- Irit Rogoff, Studying Visual Culture, in Irit Rogoff, ed., The Visual Culture Reader. London, Routledge, 1998, pp. 24-36 [downloadable from the course Virtual page].
- Anneke Smelik, Fashion and Visual Culture, in Jan Brand & José Teunissen (eds.), The Power of Fashion. About Design and Meaning. Arnhem, Terra/ArtEZ Press, 2006, pp. 152-171 [downloadable from the course Virtual page].
Other materials and bibliographical references will be provided by the lecturer during class.
Teaching methods
Lectures and classroom exercises
Assessment methods
Classroom exercises focusing on the analysis of texts related to visual culture and the description of images are planned. Multiple-choice, true-false questionnaires and iconographic and bibliographic research exercises are also provided. At the end of the course the student, attending and not, is expected to present and discuss a case study exemplifying the contaminations between fashion, art and visual communication to be agreed upon with the lecturer. The presentation should include text and images and should be made with software such as PowerPoint, Canva, Prezi or InDesign.
Teaching tools
PowerPoint and audiovisual materials
Office hours
See the website of Pasquale Fameli