93341 - Leadership, Media Et Opinion Publique

Learning outcomes

The aim of the course is to analyse the phenomenon of political leadership, both from a general and theoretical point of view and from the perspective of its role in contemporary and presidentialized democracies. A particular attention will be dedicated to the media’s role in forging contemporary leadership and its relationship with the political party and the public opinion. At the end of the course students are supposed to be able to describe and to analyze the relationships between political institutions, political parties, media, public opinion and political leaders and their transformations, as well as to evaluate how these transformations influence the working of democratic political systems.

Course contents

The course is organized with a part of lectures taught in presence (20 hours) and another taught online on MS TEAMS
(20 hours). The number of students allowed in class is determined on the basis of class capacity and by the health and safety provisions that deal with the pandemic emergency. In case more students want to attend classes in presence than permitted by the rules, a system of shifts will be organized so to allow students to participate. Regardless of the health-related conditions and the specific organization of the course, students will be able to follow the lessons of the entire course remotely on MS TEAMS.

 

- Leaders and leadership in contemporary democracies

- The leader and the followers: charisma and soft power, transactional and transformative leadership

- The personnalisation of politics and the “audience democracy”

- The mediatisation of politics

- Leaders' storytelling, mediatisation of politics and political marketing

- The public opinion

- Public opinion and leadership

- Public opinion and media

- Populism, leadership and the mediatisation of politics

Readings/Bibliography

1) P. Charaudeau, Le charisme comme condition du leadership politique, in «Revue Française des Science de l'information et de la communication», 7/2015.

https://journals.openedition.org/rfsic/1597

2) B. Manin, Principes du gouvernement réprésentatif, Paris, Flammarion, ch. 6, pages 247-302.

3) P.-J. Maarek, La communication et le marketing de l'homme politique, LEXISNEXIS, 4ème édition, 2014 (première partie), pages 9-71.

4) C. Salmon, Storytelling. La machine à fabriquer des histoires et à formater les esprits, Paris, La Dècouverte, 2007, ch. 5, pages 111-140.

5) D. Reynié, Opinion publique et opinion européenne, in F. D'Orcival (ed.), Opinion publique et crise de la démocratie, Paris, PUF, 2019, pages 411-428.

6) Y. Rosteck, Comment la mondialisation et la médiatisation ont changé la démocratie, ETH Library, 2018, chapters 5 and 6, pages 48 - 91.

Teaching methods

Teaching lessons and seminars

Assessment methods

Oral exam, until the rules due to COVID - 19 will remain in place (60%).  Participation in class discussions (40 %).

Teaching tools

Power point, video.

Office hours

See the website of Sofia Ventura