- Docente: Elisa Montaguti
- Credits: 10
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Statistics, Economics and Business (cod. 8876)
Learning outcomes
At the end of the course studends should be able to analyse consumer behavior while using both individual and aggregate data. More specifically students will be able to specify and test: predictive models and model to test marketing effectiveness-
Course contents
-Models to test marketing effectiveness using aggregate and individual level data;
-Stochastic model to forecast consumer behavior
-Predictive models for CRM analysis
Readings/Bibliography
A reading list will be provided at the beginning of the course
Teaching methods
Lectures and Labs using SAS, SPSS and Excel
Assessment methods
written exam
Office hours
See the website of Elisa Montaguti