Elisa Montaguti

Elisa Montaguti is a Full Professor of Marketing at the University of Bologna (Italy). She previously held positions at Warwick Business School and INSEAD, and earned her PhD in Marketing from London Business School (UK). She teaches Marketing, New Product Development, and Marketing Analytics across Bachelor’s and Master’s programs.

Her research focuses on new product entry, multichannel management, and the impact of marketing activities on firm performance and profitability. Her work has been published in leading academic journals, including the Journal of Marketing, Marketing Science, Journal of Retailing, and the International Journal of Research in Marketing, among others. She currently serves on the editorial review boards of Marketing Science and the Journal of Retailing.