Full Professor
Department of Management
Academic discipline: ECON-07/A Management
Keywords: Digital marketing Consumer Choice Multichannel shopping behavior Entry strategy
Digital and omnichannel marketing, Data and customer centricity, Data and privacy concerns, Social media and the communication of sustainability, New product entries, Multi-method approaches
cancellazione ricevimento dell'1 dicembre
Published on: December 01 2017
spostamento ricevimento
Published on: October 26 2017
visualizzazioni compiti
Published on: July 03 2017
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