Foto del docente

Elisa Montaguti

Full Professor

Department of Management

Academic discipline: SECS-P/08 Management

Vice Dean of Vicepresidenza della Scuola di Economia e Management — Forlì


Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica, Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 16 - 33 [Scientific article]

Alessandra Zammit, Elisa Montaguti, Veronica Valli, When does customization increase satisfaction? The risk of self-expressive choices, in: Proceedings 2021 EMAC Conference "Marketing for Growth" May 25-28, 2021 Madrid, Spain, 2021, pp. 1 - 5 (atti di: EMAC 2021 "Marketing for Growth" May 25-28, 2021 Madrid, Spain, Online, 25-28 May 2021) [Contribution to conference proceedings]

Valentini S.; Neslin S.A.; Montaguti E., Identifying omnichannel deal prone segments, their antecedents, and their consequences, «JOURNAL OF RETAILING», 2020, 96, pp. 310 - 327 [Scientific article]

Caterina D'Assergio, Elisa Montaguti, Sara Valentini, How do firms ask for consumers’ data permission? And how do customers react, in: EMAC Conference Proceedings, 2019, pp. 1 - 10 (atti di: 48th EMAC Annual Conference, Hamburg, Germany, 28-31 May 2019) [Contribution to conference proceedings]

Federica Vecchioni, Elisa Montaguti, Sara Valentini, Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition, in: People Make Marketing, 2018, pp. 81 - 86 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contribution to conference proceedings]

Sara Valentini; Elisa Montaguti; Alessandra Zammit, Gamification: A Way to Increase Customer Base Value?, in: People Make Marketing, 2018, pp. 128 - 133 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contribution to conference proceedings]

Alessandra Zammit; Elisa Montaguti, Self-Expressive Choices, Customization and Satisfaction: When Does Customization Enhance Self-Expression?, in: People Make Marketing Proceedings EMAC 2018, 2018, pp. 1 - 6 (atti di: EMAC 2018, Glasgow, UK, 29 maggio-1 giugno 2018) [Contribution to conference proceedings]

veronica valli ; itaman Simonson; Florian Stahl; elisa montaguti, The Compromise Effect in Post-Purchase Consumption Behavior, in: Geuens M., Pandelaere M., Pham M. T., and Vermeir I. (Ed.),, European Advances in Consumer Research,, 2018, 11, pp. 289 - 289 (atti di: European Advances of Consumer research, Ghent, June 21st -23rd) [Contribution to conference proceedings]

Sara Valentini, Elisa Montaguti, Scott Neslin, The Omnichannel Deal Prone Consumer, in: Proceedings INFORMS Marketing Science Conference, 2018, pp. 1 - 1 (atti di: 40th Marketing Science Conference, Fox School of Business, Temple University, Philadelphia (USA), June 13-16 2018) [Contribution to conference proceedings]

Sara, Valentini; Elisa, Montaguti; Scott, Neslin, Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers?, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 36 - 41 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio 2017) [Contribution to conference proceedings]

Zammit, Alessandra; Montaguti, Elisa, Being the first entrant and getting stuck in the middle: the risks of becoming the intermediate pioneer, «EUROPEAN JOURNAL OF MARKETING», 2017, 51, Article number: 6 , pp. 1178 - 1196 [Scientific article]

Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara, Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer, in: The proceedings of the International Conference Marketing Trends 2017, Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation, 2017, pp. 1 - 15 (atti di: International Marketing Trends Conference 2017, Madrid, Spain, 26-28 January 2017) [Contribution to conference proceedings]


Montaguti, Elisa; Federico, Rossi; Valentini, Sara, Consumer Waiting And Store Choice: the Case Of Home Delivery, in: EMAC 2017, Brussels, 2017, pp. 31 - 36 (atti di: EMAC Conference 2017, Groningen, Netherlands, 23-25 Maggio) [Contribution to conference proceedings]

Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini, How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 82 - 87 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio) [Contribution to conference proceedings]