Elisa Montaguti;Scott A. Neslin;Sara Valentini, Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, «MARKETING SCIENCE», 2016, 35, pp. 201 - 217 [Scientific article]Open Access
Sara Valentini; Elisa Montaguti; Scott Neslin, Marketing Science: Decision Information Models, in: From Little's Law to Marketing Science: Essays in Honors of John D.C. Little, Cambride, Massachussetts 02142, The MIT Press, 2016, pp. 285 - 316 [Chapter or essay]
Maria Cristina Cito; Elisa Montaguti; Alessandra Zammit, Identity change and consumer behavior, in: EMAC 2015 Collaboration in research Conference Proceedings, 2015, pp. 1 - 5 (atti di: EMAC 2015 Collaboration in research, Leuven Belgium, 26-29 May, 2015) [Contribution to conference proceedings]
Elisa Montaguti; Sara Valentini; Federica Vecchioni, The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity, in: EMAC conference, BRUSSELS, 2015, pp. 1 - 7 (atti di: Collaboration in Research, LEUVEN, MAY 26-29) [Contribution to conference proceedings]
Elisa Montaguti ; Scott A. Neslin ; Sara Valentini, Do Marketing Campaigns Produce Multi-channel Buying and More Profitable Customers? A Field Test, in: Thought Leaders in Marketing Channels Conference, parigi, Groupe HEC, 2014, pp. 1 - 2 (atti di: Thought Leaders in Marketing Channels Conference, Parigi, 3-4 June) [Abstract]
Cito, MARIA CRISTINA; Montaguti, Elisa; Zammit, Alessandra, Identity Transition and Consumer Behavior, in: paradigm shifts and interactions, Valencia, Universitat de Valencia, 2014, 43, pp. 1 - 7 (atti di: Paradigm shifts and interactions, Valencia; Spain, June, 3-6) [Contribution to conference proceedings]
Scott A. Neslin; Kinshuk Jerath; Anand Bodapati; Eric T. Bradlow; John Deighton; Sonja Gensler; Leonard Lee; Elisa Montaguti; Rahul Telang; Raj Venkatesan; Peter C. Verhoef; Z. John Zhang, The interrelationships between brand and channel choice, «MARKETING LETTERS», 2014, 25, Article number: 1 , pp. 319 - 330 [Scientific article]
Elisa Montaguti; Alessandra Zammit, It is Not Me! So I Customize It!, in: 42th Emac Conference Proceedings, Istanbul, EMAC Proceedings, 2013, 42, pp. 1 - 7 (atti di: Lost in Translation: Marketing in an Interconnected World, Istanbul Technical University, 4-7 giugno 2013) [Contribution to conference proceedings]
Valentini S.; Montaguti E.; Neslin S. A., Decision Process Evolution in Customer Channel Choice, «JOURNAL OF MARKETING», 2011, 75 (6), pp. 72 - 86 [Scientific article]
Montaguti E.; Neslin S. A.; Valentini S., Does Multichannel Produce More Profitable Customer?, in: The Day After - Inspiration, Innovation, Implementation, BRUSSELS, M.M. Brencic, T. Dmitrovic, M. Lapanja, A. Senicar. Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011, pp. 340 - 345 [Chapter or essay]
Montaguti E.; Neslin S. A.; Valentini S., Does Multichannel Usage Produce More Profitable Customers?, in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2011, pp. 47 - 47 (atti di: Marketing Science Conference, Houston, Texas, USA, 9-11 June 2011) [Abstract]
A. Zammit; E. Montaguti, CONTEXTUAL CUES AND DESCRIPTIVE NORMS: DO PEOPLE STICK TO CONTEXT WHEN THEY KNOW WHAT OTHERS CHOOSE?, in: Advances in Consumer Research Volume 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research., DULUTH, MN, eds. Campbell and Inman and Pieters, 2010, pp. 1 - 23 (atti di: “A World of Knowledge At the Point of Confluence.” The Association for Consumer ResearchAnnual North American ConferenceOctober 22 – 25, 2009Pittsburgh, PA, Pittsburgh, PA, USA, October 22 – 25, 2009) [Contribution to conference proceedings]
Montaguti E.; Neslin S.; Valentini S., Does Multichannel Usage Produce More Profitable Customers?, in: Crossplatform & Multichannel Customer Behavior, PHILADELPHIA, PA, Wharton Interactive Media Initiative, 2010, pp. 1 - 15 (atti di: Crossplatform & Multichannel Customer Behavior, Wharton School, Philadelphia, PA (USA), December 9-10, 2010) [Contribution to conference proceedings]
Valentini S.; Montaguti E.; Neslin S. A., The Impact of Customer Multichannel Choices on Revenues and Retention, in: Marketing Science Proceedings, HANOVER, MD, Informs, 2010, pp. 1 - 1 (atti di: Marketing Science Conference, Cologne, 16-19 Giugno) [Abstract]
E. Montaguti; A. Zammit, Contextual Cues and Socially Relevant Information: Are Consumers Sticking to Context When They Know What Others Choose?, in: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, May 26-29, Audencia Nantes School of Management, Nantes, France, p. 163., BRUXELLES, Helfer &Nicolas (eds.) Proceedings- 38th EMAC, 2009, pp. 1 - 5 (atti di: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009,, Audencia School of Business Nantes - France, May 26-29 2009) [Contribution to conference proceedings]
