Foto del docente

Elisa Montaguti

Professoressa ordinaria

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Coordinatrice del Corso di Laurea Magistrale in Economia e management

Pubblicazioni

Caterina D'Assergio, Elisa Montaguti, Sara Valentini, How do firms ask for consumers’ data permission? And how do customers react, in: EMAC Conference Proceedings, 2019, pp. 1 - 10 (atti di: 48th EMAC Annual Conference, Hamburg, Germany, 28-31 May 2019) [Contributo in Atti di convegno]

Federica Vecchioni, Elisa Montaguti, Sara Valentini, Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition, in: People Make Marketing, 2018, pp. 81 - 86 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contributo in Atti di convegno]

Sara Valentini; Elisa Montaguti; Alessandra Zammit, Gamification: A Way to Increase Customer Base Value?, in: People Make Marketing, 2018, pp. 128 - 133 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contributo in Atti di convegno]

Sara Valentini, Elisa Montaguti, Scott Neslin, The Omnichannel Deal Prone Consumer, in: Proceedings INFORMS Marketing Science Conference, 2018, pp. 1 - 1 (atti di: 40th Marketing Science Conference, Fox School of Business, Temple University, Philadelphia (USA), June 13-16 2018) [Contributo in Atti di convegno]

Sara, Valentini; Elisa, Montaguti; Scott, Neslin, Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers?, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 36 - 41 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio 2017) [Contributo in Atti di convegno]

Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara, Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer, in: The proceedings of the International Conference Marketing Trends 2017, Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation, 2017, pp. 1 - 15 (atti di: International Marketing Trends Conference 2017, Madrid, Spain, 26-28 January 2017) [Contributo in Atti di convegno]

Zammit, Alessandra; Montaguti, Elisa, Being the first entrant and getting stuck in the middle: the risks of becoming the intermediate pioneer, «EUROPEAN JOURNAL OF MARKETING», 2017, 51, pp. 1178 - 1196 [articolo]

Montaguti, Elisa; Federico, Rossi; Valentini, Sara, Consumer Waiting And Store Choice: the Case Of Home Delivery, in: EMAC 2017, Brussels, 2017, pp. 31 - 36 (atti di: EMAC Conference 2017, Groningen, Netherlands, 23-25 Maggio) [Contributo in Atti di convegno]

Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini, How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 82 - 87 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio) [Contributo in Atti di convegno]

Elisa Montaguti;Scott A. Neslin;Sara Valentini, Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, «MARKETING SCIENCE», 2016, 35, pp. 201 - 217 [articolo]

Sara Valentini; Elisa Montaguti; Scott Neslin, Marketing Science: Decision Information Models, in: From Little's Law to Marketing Science: Essays in Honors of John D.C. Little, Cambride, Massachussetts 02142, The MIT Press, 2016, pp. 285 - 316 [capitolo di libro]

Maria Cristina Cito; Elisa Montaguti; Alessandra Zammit, Identity change and consumer behavior, in: EMAC 2015 Collaboration in research Conference Proceedings, 2015, pp. 1 - 5 (atti di: EMAC 2015 Collaboration in research, Leuven Belgium, 26-29 May, 2015) [Contributo in Atti di convegno]

Elisa Montaguti; Sara Valentini; Federica Vecchioni, The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity, in: EMAC conference, BRUSSELS, 2015, pp. 1 - 7 (atti di: Collaboration in Research, LEUVEN, MAY 26-29) [Contributo in Atti di convegno]

Elisa Montaguti ; Scott A. Neslin ; Sara Valentini, Do Marketing Campaigns Produce Multi-channel Buying and More Profitable Customers? A Field Test, in: Thought Leaders in Marketing Channels Conference, parigi, Groupe HEC, 2014, pp. 1 - 2 (atti di: Thought Leaders in Marketing Channels Conference, Parigi, 3-4 June) [atti di convegno-abstract]

Cito, MARIA CRISTINA; Montaguti, Elisa; Zammit, Alessandra, Identity Transition and Consumer Behavior, in: paradigm shifts and interactions, Valencia, Universitat de Valencia, 2014, 43, pp. 1 - 7 (atti di: Paradigm shifts and interactions, Valencia; Spain, June, 3-6) [Contributo in Atti di convegno]