Foto del docente

Elisa Montaguti

Professoressa ordinaria

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Pubblicazioni

Elisa Montaguti;Scott A. Neslin;Sara Valentini, Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, «MARKETING SCIENCE», 2016, 35, pp. 201 - 217 [articolo]

Elisa Montaguti ; Scott A. Neslin ; Sara Valentini, Do Marketing Campaigns Produce Multi-channel Buying and More Profitable Customers? A Field Test, in: Thought Leaders in Marketing Channels Conference, parigi, Groupe HEC, 2014, pp. 1 - 2 (atti di: Thought Leaders in Marketing Channels Conference, Parigi, 3-4 June) [atti di convegno-abstract]

Cito, MARIA CRISTINA; Montaguti, Elisa; Zammit, Alessandra, Identity Transition and Consumer Behavior, in: paradigm shifts and interactions, Valencia, Universitat de Valencia, 2014, 43, pp. 1 - 7 (atti di: Paradigm shifts and interactions, Valencia; Spain, June, 3-6) [Contributo in Atti di convegno]

Scott A. Neslin; Kinshuk Jerath; Anand Bodapati; Eric T. Bradlow; John Deighton; Sonja Gensler; Leonard Lee; Elisa Montaguti; Rahul Telang; Raj Venkatesan; Peter C. Verhoef; Z. John Zhang, The interrelationships between brand and channel choice, «MARKETING LETTERS», 2014, 25, pp. 319 - 330 [articolo]

Elisa Montaguti; Alessandra Zammit, It is Not Me! So I Customize It!, in: 42th Emac Conference Proceedings, Istanbul, EMAC Proceedings, 2013, 42, pp. 1 - 7 (atti di: Lost in Translation: Marketing in an Interconnected World, Istanbul Technical University, 4-7 giugno 2013) [Contributo in Atti di convegno]

Valentini S.; Montaguti E.; Neslin S. A., Decision Process Evolution in Customer Channel Choice, «JOURNAL OF MARKETING», 2011, 75 (6), pp. 72 - 86 [articolo]

Montaguti E.; Neslin S. A.; Valentini S., Does Multichannel Produce More Profitable Customer?, in: The Day After - Inspiration, Innovation, Implementation, BRUSSELS, M.M. Brencic, T. Dmitrovic, M. Lapanja, A. Senicar. Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011, pp. 340 - 345 [capitolo di libro]

Montaguti E.; Neslin S. A.; Valentini S., Does Multichannel Usage Produce More Profitable Customers?, in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2011, pp. 47 - 47 (atti di: Marketing Science Conference, Houston, Texas, USA, 9-11 June 2011) [atti di convegno-abstract]

A. Zammit; E. Montaguti, CONTEXTUAL CUES AND DESCRIPTIVE NORMS: DO PEOPLE STICK TO CONTEXT WHEN THEY KNOW WHAT OTHERS CHOOSE?, in: Advances in Consumer Research Volume 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research., DULUTH, MN, eds. Campbell and Inman and Pieters, 2010, pp. 1 - 23 (atti di: “A World of Knowledge At the Point of Confluence.” The Association for Consumer ResearchAnnual North American ConferenceOctober 22 – 25, 2009Pittsburgh, PA, Pittsburgh, PA, USA, October 22 – 25, 2009) [Contributo in Atti di convegno]

Montaguti E.; Neslin S.; Valentini S., Does Multichannel Usage Produce More Profitable Customers?, in: Crossplatform & Multichannel Customer Behavior, PHILADELPHIA, PA, Wharton Interactive Media Initiative, 2010, pp. 1 - 15 (atti di: Crossplatform & Multichannel Customer Behavior, Wharton School, Philadelphia, PA (USA), December 9-10, 2010) [Contributo in Atti di convegno]

Valentini S.; Montaguti E.; Neslin S. A., The Impact of Customer Multichannel Choices on Revenues and Retention, in: Marketing Science Proceedings, HANOVER, MD, Informs, 2010, pp. 1 - 1 (atti di: Marketing Science Conference, Cologne, 16-19 Giugno) [atti di convegno-abstract]

E. Montaguti; A. Zammit, Contextual Cues and Socially Relevant Information: Are Consumers Sticking to Context When They Know What Others Choose?, in: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, May 26-29, Audencia Nantes School of Management, Nantes, France, p. 163., BRUXELLES, Helfer &Nicolas (eds.) Proceedings- 38th EMAC, 2009, pp. 1 - 5 (atti di: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009,, Audencia School of Business Nantes - France, May 26-29 2009) [Contributo in Atti di convegno]

Valentini S.; Neslin S.; Montaguti E., Customer Evolution in Sales Channel Migration., in: Festschrift Celebration in honor of John D.C. Little, ANN ARBOR, Informs, 2009, pp. 1 - 49 (atti di: Marketing Science- Festschrift Celebration in honor of John D.C. Little, Ann Arbor, Michigan, 6-7 Giugno 2009) [Contributo in Atti di convegno]

S. Valentini; E. Montaguti; S.A. Neslin, Do Multichannel Customers Really Outperform? Retention, Revenues, and Multichannel Usage in a Contractual Setting, in: Proceedings of the Emac Conference, BRUSSELS, EMAC, 2009, 1, pp. 1 - 5 (atti di: EMAC Conference, Nantes (Francia), 26-29 Maggio 2009) [Contributo in Atti di convegno]

S. Valentini; S.A. Neslin; E. Montaguti, Do Multichannel Customers Really Outperform? Retention, Revenues, and Multichannel Usage in a Contractual Setting., in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2009, pp. 234 - 234 (atti di: Marketing Science Conference, Ann Arbor, Michigan (USA), 4-6 Giugno 2009) [atti di convegno-abstract]