valentini S.; neslin a. s.; montaguti e., Customer Evolution in Sales Channel Migration, in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2008, pp. 32 - 32 (atti di: Marketing Science Conference, Vancouver, Canada, June, 12-14, 2008) [atti di convegno-abstract]
valentini s.; neslin s. a.; montaguti e., Customer evolution in sales channel migration, in: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, BRUSSELS, EMAC, 2008, pp. 1 - 5 (atti di: EMAC conference, Brighton, UK., 27-30 May 2008) [Contributo in Atti di convegno]
M. Colucci; E. Montaguti; U. Lago, Managing brand extension via licensing: An investigation into the high-end fashion industry., «INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING», 2008, 25, pp. 185 - 198 [articolo]
E. Montaguti; A. Zammit, The Evolution of Compromise Effect: The Moderating Role of Socially Relevant Information, in: Emac 2008 Proceedings, BRUXELLS, EMAC, 2008, pp. 1 - 5 (atti di: EMAC 2008 "Marketing Landscapes: A Pause for Thought" University of Brighton UK 27-30 May 2008, Brighton, UK, 27-30 May 2008) [Contributo in Atti di convegno]
Montaguti E.; Zammit A., The Evolution of Compromise Effect: The Moderating Role of Socially Relevant Information, in: Atti del V convegno annuale della società italiana marketing, "Mercati competitività e sviluppo sostenibile", Milano 2008, PARMA, Società Italiana Marketing, 2008, pp. 1 - 5 (atti di: V convegno annuale della società italiana marketing, "Mercati competitività e sviluppo sostenibile", Milano 2008, Milano, Italia, 3-4 Ottobre 2008) [Contributo in Atti di convegno]
Zammit A.; Montaguti E., An analysis of time evolution of compromise effect: the moderating role of pioneering advantage and product category familiarity, in: European Advances in Consumer Research, s.l, EACR, 2007, 8, pp. 23 - 23 (atti di: EACR 2007 European Conference
of the Association for Consumer Research, Milano, 10-14 luglio 2007) [atti di convegno-abstract]
E. Montaguti; M. Visentin, Are Physicians Just Learning or Also Forgetting about Drugs?, in: 2007 INFORMS Marketing Science Conference Proceedings, SINGAPORE, Informs, 2007, 1, pp. 32 - 32 (atti di: Manketing Science Conference, Singapore, 28-30 Giugno 2007) [atti di convegno-abstract]
a. zammit ; e. montaguti, New Product Entry: the Moderating Role of Compromise Effect on Pioneering Advantage, in: Atti IV CONVEGNO ANNUALE DELLA SOCIETA' ITALIANA MARKETING
"IL MARKETING DEI TALENTI", PARMA, società italiana di marketing, 2007, pp. 1 - 23 (atti di: "IL MARKETING DEI TALENTI", Roma, 5-6 ottobre 2007) [Contributo in Atti di convegno]
Zammit A.; Montaguti E., Time evolution of compromise effect: an analysis of the moderating role of pioneering advantage, in: EMAC 2007 Conference Proceedings, BRUXELS, EMAC, 2007, pp. 1 - 10 (atti di: European Marketing Conference, Reykjavik University, 22-25 maggio 2007) [Contributo in Atti di convegno]
Montaguti E. ; Orsingher C., Customer Satisfaction ed Eterogeneità delle Preferenze: Il Contributo dei Modelli Mistura, «MERCATI E COMPETITIVITÀ», 2006, 4, pp. 137 - 154 [articolo]
E.Montaguti ; A. Zammit, Dynamic Analysis of Compromise-Effect: the Role of Attribute Number, in: Emac Conference Proceedings, BRUXELS, EMAC, 2006, pp. 1 - 7 (atti di: European Marketing Conference, Athens, 24-27 May 2006) [Contributo in Atti di convegno]
E.Montaguti ; B.G.S. Hardie, Il Posizionamento dei Marchi a Bassa Quota di Mercato: un’Analisi Multi-Categoria”, «MERCATI E COMPETITIVITÀ», 2006, 4, pp. 19 - 37 [articolo]
E.Montaguti; M. Colucci; U.Lago, Make or License Decisions: Assessing the Role of Transaction Cost Economics and Product Category Similarity within Firm Boundary Decisions,”, in: Egos, s.l, Egos, 2006(atti di: EGOS, Bergen Norway, 6-8 July 2006) [Contributo in Atti di convegno]
E. Montaguti; P. Stern; M.Visentin, Medical prescribing behavior: the role of generics, in: Marketing Science Conference Proceedings, ATLANTA, Informs, 2005, pp. 1 - 2 (atti di: Informs Marketing Science Conference, Atlanta, June 16-19) [atti di convegno-abstract]
M. Colucci; U.Lago; E.Montaguti, When Should Firms License Their Brands ?
An Empirical Investigation on Governance Structure, in: EMAC Proceedings, MILANO, EMAC, 2005, pp. 1 - 6 (atti di: EMAC Conference, Milano, 24-27 May 2005) [Contributo in Atti di convegno]
