Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara, Being the First Entrant and Getting Stuck in the Middle:
The Disadvantage of the Intermediate Pioneer, in: The proceedings of the International Conference Marketing Trends 2017, Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation, 2017, pp. 1 - 15 (atti di: International Marketing Trends Conference 2017, Madrid, Spain, 26-28 January 2017) [Contributo in Atti di convegno]
Montaguti, Elisa; Valentini, Sara, BRAND E SOCIAL MEDIA: ALLA RICERCA DEGLI STRUMENTI PIÙ EFFICACI NELLA CACCIA ALL’ENGAGEMENT, «HARVARD BUSINESS REVIEW ITALIA», 2017, 9, pp. 102 - 109 [articolo]
Montaguti, Elisa; Federico, Rossi; Valentini, Sara, Consumer Waiting And Store Choice: the Case Of Home Delivery, in: EMAC 2017, Brussels, 2017, pp. 31 - 36 (atti di: EMAC Conference 2017, Groningen, Netherlands, 23-25 Maggio) [Contributo in Atti di convegno]
Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini, How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 82 - 87 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio) [Contributo in Atti di convegno]
Elisa Montaguti;Scott A. Neslin;Sara Valentini, Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, «MARKETING SCIENCE», 2016, 35, pp. 201 - 217 [articolo]Open Access
Sara Valentini; Elisa Montaguti; Scott Neslin, Marketing Science: Decision Information Models, in: From Little's Law to Marketing Science: Essays in Honors of John D.C. Little, Cambride, Massachussetts 02142, The MIT Press, 2016, pp. 285 - 316 [capitolo di libro]
Maria Cristina Cito; Elisa Montaguti; Alessandra Zammit, Identity change and consumer behavior, in: EMAC 2015 Collaboration in research Conference Proceedings, 2015, pp. 1 - 5 (atti di: EMAC 2015 Collaboration in research, Leuven Belgium, 26-29 May, 2015) [Contributo in Atti di convegno]
Elisa Montaguti; Sara Valentini; Federica Vecchioni, The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity, in: EMAC conference, BRUSSELS, 2015, pp. 1 - 7 (atti di: Collaboration in Research, LEUVEN, MAY 26-29) [Contributo in Atti di convegno]
Elisa Montaguti ; Scott A. Neslin ; Sara Valentini, Do Marketing Campaigns Produce Multi-channel Buying and More Profitable Customers? A Field Test, in: Thought Leaders in Marketing Channels Conference, parigi, Groupe HEC, 2014, pp. 1 - 2 (atti di: Thought Leaders in Marketing Channels Conference, Parigi, 3-4 June) [atti di convegno-abstract]
Cito, MARIA CRISTINA; Montaguti, Elisa; Zammit, Alessandra, Identity Transition and Consumer Behavior, in: paradigm shifts and interactions, Valencia, Universitat de Valencia, 2014, 43, pp. 1 - 7 (atti di: Paradigm shifts and interactions, Valencia; Spain, June, 3-6) [Contributo in Atti di convegno]
Scott A. Neslin; Kinshuk Jerath; Anand Bodapati; Eric T. Bradlow; John Deighton; Sonja Gensler; Leonard Lee; Elisa Montaguti; Rahul Telang; Raj Venkatesan; Peter C. Verhoef; Z. John Zhang, The interrelationships between brand and channel choice, «MARKETING LETTERS», 2014, 25, Article number: 1, pp. 319 - 330 [articolo]
Elisa Montaguti; Alessandra Zammit, It is Not Me! So I Customize It!, in: 42th Emac Conference Proceedings, Istanbul, EMAC Proceedings, 2013, 42, pp. 1 - 7 (atti di: Lost in Translation: Marketing in an Interconnected World, Istanbul Technical University, 4-7 giugno 2013) [Contributo in Atti di convegno]
Valentini S.; Montaguti E.; Neslin S. A., Decision Process Evolution in Customer Channel Choice, «JOURNAL OF MARKETING», 2011, 75 (6), pp. 72 - 86 [articolo]
Montaguti E.; Neslin S. A.; Valentini S., Does Multichannel Produce More Profitable Customer?, in: The Day After - Inspiration, Innovation, Implementation, BRUSSELS, M.M. Brencic, T. Dmitrovic, M. Lapanja, A. Senicar. Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011, pp. 340 - 345 [capitolo di libro]
Montaguti E.; Neslin S. A.; Valentini S., Does Multichannel Usage Produce More Profitable Customers?, in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2011, pp. 47 - 47 (atti di: Marketing Science Conference, Houston, Texas, USA, 9-11 June 2011) [atti di convegno-abstract]
