A. Zammit; E. Montaguti, CONTEXTUAL CUES AND DESCRIPTIVE NORMS: DO PEOPLE STICK TO CONTEXT WHEN THEY KNOW WHAT OTHERS CHOOSE?, in: Advances in Consumer Research Volume 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research., DULUTH, MN, eds. Campbell and Inman and Pieters, 2010, pp. 1 - 23 (atti di: “A World of Knowledge At the Point of Confluence.” The Association for Consumer ResearchAnnual North American ConferenceOctober 22 – 25, 2009Pittsburgh, PA, Pittsburgh, PA, USA, October 22 – 25, 2009) [Contributo in Atti di convegno]
Montaguti E.; Neslin S.; Valentini S., Does Multichannel Usage Produce More Profitable Customers?, in: Crossplatform & Multichannel Customer Behavior, PHILADELPHIA, PA, Wharton Interactive Media Initiative, 2010, pp. 1 - 15 (atti di: Crossplatform & Multichannel Customer Behavior, Wharton School, Philadelphia, PA (USA), December 9-10, 2010) [Contributo in Atti di convegno]
Valentini S.; Montaguti E.; Neslin S. A., The Impact of Customer Multichannel Choices on Revenues and Retention, in: Marketing Science Proceedings, HANOVER, MD, Informs, 2010, pp. 1 - 1 (atti di: Marketing Science Conference, Cologne, 16-19 Giugno) [atti di convegno-abstract]
E. Montaguti; A. Zammit, Contextual Cues and Socially Relevant Information: Are Consumers Sticking to Context When They Know What Others Choose?, in: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, May 26-29, Audencia Nantes School of Management, Nantes, France, p. 163., BRUXELLES, Helfer &Nicolas (eds.) Proceedings- 38th EMAC, 2009, pp. 1 - 5 (atti di: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009,, Audencia School of Business Nantes - France, May 26-29 2009) [Contributo in Atti di convegno]
Valentini S.; Neslin S.; Montaguti E., Customer Evolution in Sales Channel Migration., in: Festschrift Celebration in honor of John D.C. Little, ANN ARBOR, Informs, 2009, pp. 1 - 49 (atti di: Marketing Science- Festschrift Celebration in honor of John D.C. Little, Ann Arbor, Michigan, 6-7 Giugno 2009) [Contributo in Atti di convegno]
S. Valentini; S.A. Neslin; E. Montaguti, Do Multichannel Customers Really Outperform? Retention, Revenues, and Multichannel Usage in a Contractual Setting., in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2009, pp. 234 - 234 (atti di: Marketing Science Conference, Ann Arbor, Michigan (USA), 4-6 Giugno 2009) [atti di convegno-abstract]
S. Valentini; E. Montaguti; S.A. Neslin, Do Multichannel Customers Really Outperform?
Retention, Revenues, and Multichannel Usage in a Contractual Setting, in: Proceedings of the Emac Conference, BRUSSELS, EMAC, 2009, 1, pp. 1 - 5 (atti di: EMAC Conference, Nantes (Francia), 26-29 Maggio 2009) [Contributo in Atti di convegno]
valentini S.; neslin a. s.; montaguti e., Customer Evolution in Sales Channel Migration, in: Marketing Science Proceedings, HANOVER, MD, INFORMS, 2008, pp. 32 - 32 (atti di: Marketing Science Conference, Vancouver, Canada, June, 12-14, 2008) [atti di convegno-abstract]
valentini s.; neslin s. a.; montaguti e., Customer evolution in sales channel migration, in: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, BRUSSELS, EMAC, 2008, pp. 1 - 5 (atti di: EMAC conference, Brighton, UK., 27-30 May 2008) [Contributo in Atti di convegno]
M. Colucci; E. Montaguti; U. Lago, Managing brand extension via licensing: An investigation into the high-end fashion industry., «INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING», 2008, 25, pp. 185 - 198 [articolo]
E. Montaguti; A. Zammit, The Evolution of Compromise Effect: The Moderating Role of Socially Relevant Information, in: Emac 2008 Proceedings, BRUXELLS, EMAC, 2008, pp. 1 - 5 (atti di: EMAC 2008 "Marketing Landscapes: A Pause for Thought" University of Brighton UK 27-30 May 2008, Brighton, UK, 27-30 May 2008) [Contributo in Atti di convegno]
Montaguti E.; Zammit A., The Evolution of Compromise Effect: The Moderating Role of Socially Relevant Information, in: Atti del V convegno annuale della società italiana marketing, "Mercati competitività e sviluppo sostenibile", Milano 2008, PARMA, Società Italiana Marketing, 2008, pp. 1 - 5 (atti di: V convegno annuale della società italiana marketing, "Mercati competitività e sviluppo sostenibile", Milano 2008, Milano, Italia, 3-4 Ottobre 2008) [Contributo in Atti di convegno]
Zammit A.; Montaguti E., An analysis of time evolution of compromise effect: the moderating role of pioneering advantage and product category familiarity, in: European Advances in Consumer Research, s.l, EACR, 2007, 8, pp. 23 - 23 (atti di: EACR 2007 European Conference
of the Association for Consumer Research, Milano, 10-14 luglio 2007) [atti di convegno-abstract]
E. Montaguti; M. Visentin, Are Physicians Just Learning or Also Forgetting about Drugs?, in: 2007 INFORMS Marketing Science Conference Proceedings, SINGAPORE, Informs, 2007, 1, pp. 32 - 32 (atti di: Manketing Science Conference, Singapore, 28-30 Giugno 2007) [atti di convegno-abstract]
a. zammit ; e. montaguti, New Product Entry: the Moderating Role of Compromise Effect on Pioneering Advantage, in: Atti IV CONVEGNO ANNUALE DELLA SOCIETA' ITALIANA MARKETING
"IL MARKETING DEI TALENTI", PARMA, società italiana di marketing, 2007, pp. 1 - 23 (atti di: "IL MARKETING DEI TALENTI", Roma, 5-6 ottobre 2007) [Contributo in Atti di convegno]
