- Docente: Fabio Guido Ulderico Ancarani
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in International Management (cod. 5891)
-
dal 18/09/2023 al 24/10/2023
Conoscenze e abilità da conseguire
"The course refers to the most important variables for international marketing and marketing mix investments in different markets. In particular, at the end of the course, the students are capable to understand: - What is the difference between managing a domestic market and a multinational portfolio of businesses; - What are the methods to analyze foreign markets and consumers; - What are success stories of international marketing strategies useful to companies that are internationalizing their business."
Contenuti
1. International Marketing between Standardization and Adaptation
2. International Marketing. Focus on Emerging Markets
3. Research and Strategy in International Markets
4. Selection of International Markets
5. Entry Strategy
6. Pricing in International Markets
7. Communication and Delivery of Value
8. International Branding
Testi/Bibliografia
Slides Produced by the Professor
Metodi didattici
Face to Face Lessons
Case Discussion
Guest Speakers
Assignment and Scenarios
Modalità di verifica e valutazione dell'apprendimento
Final Exam plus assignments and class participation
Strumenti a supporto della didattica
Guest Speechs and Exercises
Orario di ricevimento
Consulta il sito web di Fabio Guido Ulderico Ancarani