- Docente: Paolo Ferri
- Crediti formativi: 4
- SSD: SECS-P/07
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in Innovation and Organization of Culture and the Arts (cod. 0902)
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dal 07/11/2023 al 13/12/2023
Conoscenze e abilità da conseguire
Providing a broad view of the major economic and organizational features of several artistic, cultural and entertainment activities in creative industries.
Contenuti
Upon completion of the course, students shall be able to:
- Define the distinctive features of organizations operating in the creative industries;
- Illustrate how these organisations can be financially viable;
- Apply analytical, planning and control tools such as the Business model canvas and revenues and costs analysis;
- Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
- Develop and improve presentation skills, both in written and oral form.
The course is organised around four themes:
- Defining creative industries
- Defining business models and the Business model canvas
- Understanding better the Costs and Revenues components of the Business model canvas
- Governance and business model in the creative industries
Testi/Bibliografia
A complete list of readings will be provided in class.
Metodi didattici
Classes comprise a mix of lectures, guest lectures, and in class activities. Students will be required to read selected materials before coming to class.
Modalità di verifica e valutazione dell'apprendimento
Students can choose between:
A) a written exam comprising three open questions on the compulsory reading material
B) a group assignment comprising:
- a written report: 28/30
- a poster presentation: 2/30
Detailed instructions will be delivered in class
Grading system:
• <18: fail
• 18-23:sufficient
• 24-27: good
• 28-30: very good
• 30 e lode: excellent
Orario di ricevimento
Consulta il sito web di Paolo Ferri
SDGs
L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.