97427 - TOOLS AND TECHNIQUES FOR BUSINESS DEVELOPMENT LABORATORY

Learning outcomes

The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.

Course contents

MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT

Tecniques for new business development:
– Hypothesis and assumptions creation
– Validation principles and examples
– Lean startup methods
– Marketing and Sales processes and case studies

Software and tools:
– Project management: Trello, Basecamp, Asana, Notion
– Communication: Slack, Mailchimp
– Advertising: Facebook ads, Google ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi
– CRM: Hubspot

Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
– Startup pitching to investors

MODULE 2: TEAM BUILDING

Team Life Cycle for Team Building

• Stages of team development
• Team roles in different team structures
• Organizational culture to team climate
• Understanding and managing team dynamics

 

Team Effectiveness

Effective Leadership for effective teams

• Motivation and engagement in high performing teams
• Effective feedback and recognition
• Creating meaningful work and a positive team climate
• Designing engaging jobs and effective workflows
  

Dysfunctions of Teams and mitigation actions

Communication and conflict management

Tackling groupthink and organizational silence

Personality and interpersonal relationships

Team engagement activities (e.g., drama)

Contemporary team management issues (e.g., modern approaches, agile teams, virtual teams, new roles)

Managing team resources:

• Time and meeting management
• Effective delegation and role sharing
• Talent management, coaching and mentoring

Team Performance

Creating KPIs and metrics while avoiding micromanagement

Performance evaluation and acting on results

Sustaining high performing teams

Readings/Bibliography

Lean Startup - Eric Ries

Disciplined Entrepreneurship - Bill Aulet

Running Lean - Ash Maurya

Videos and blog articles will be provided during the classes

Teaching methods

Interactive classes

Assessment methods

Group work

individual work and class participation

Final presentation

Office hours

See the website of Gilberto Cavallina

See the website of Mehmet Cetin