- Docente: Gilberto Cavallina
- Crediti formativi: 4
- Lingua di insegnamento: Inglese
- Moduli: Gilberto Cavallina (Modulo 1) Mehmet Cetin (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Bologna
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Corso:
Laurea Magistrale in
International Management (cod. 5891)
Valido anche per Laurea Magistrale in Direzione aziendale (cod. 0897)
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Orario delle lezioni (Modulo 1)
dal 19/09/2022 al 24/10/2022
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Orario delle lezioni (Modulo 2)
dal 08/11/2022 al 13/12/2022
Conoscenze e abilità da conseguire
The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.
Contenuti
MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT
Tecniques for new business development:
– Hypothesis and assumptions creation
– Validation principles and examples
– Lean startup methods
– Marketing and Sales processes and case studies
Software and tools:
– Project management: Trello, Basecamp, Asana, Notion
– Communication: Slack, Mailchimp
– Advertising: Facebook ads, Google ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi
– CRM: Hubspot
Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
– Startup pitching to investors
MODULE 2: TEAM BUILDING
Team Life Cycle for Team Building
- Stages of team development
- Team roles in different team structures
- Organizational culture to team climate
- Understanding and managing team dynamics
Team Effectiveness
Effective Leadership for effective teams
- Motivation and engagement in high performing teams
- Effective feedback and recognition
- Creating meaningful work and a positive team climate
- Designing engaging jobs and effective workflows
Dysfunctions of Teams and mitigation actions
Communication and conflict management
Tackling groupthink and organizational silence
Personality and interpersonal relationships
Team engagement activities (e.g., drama)
Contemporary team management issues (e.g., modern approaches, agile teams, virtual teams, new roles)
Managing team resources:
- Time and meeting management
- Effective delegation and role sharing
- Talent management, coaching and mentoring
Team Performance
Creating KPIs and metrics while avoiding micromanagement
Performance evaluation and acting on results
Sustaining high performing teams
Testi/Bibliografia
Lean Startup - Eric Ries
Disciplined Entrepreneurship - Bill Aulet
Running Lean - Ash Maurya
Videos and blog articles will be provided during the classes
Metodi didattici
Interactive classes
Modalità di verifica e valutazione dell'apprendimento
Group work
individual work and class participation
Final presentation
Orario di ricevimento
Consulta il sito web di Gilberto Cavallina
Consulta il sito web di Mehmet Cetin
SDGs
L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.