73688 - E-Commerce in Tourism

Academic Year 2017/2018

  • Teaching Mode: Traditional lectures
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Tourism Economics and Management (cod. 8609)

    Also valid for First cycle degree programme (L) in Economics of Tourism (cod. 8847)

Learning outcomes

Main IT topics of e-commerce.

Course contents

ntroduction to e-commerce. Types of e-commerce. Business models and concepts. Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure. Building locks of an e-commerce Web site. Online security and payment systems. E-Commerce concepts. Ethical social and political issues in e-commerce. Online retailing and services. Online content and media. Social networks, auctions, and portals. Supply chain management and collaborative commerce. E-commerce for tourism. Impact of e-commerce in tourism. Marketing and information distribution of toursim. Travel agencies and e-commerce. Future evolvement of tourism in e-commerce.

Readings/Bibliography

K. C. Laudon, C. G. Traver, "E-commerce 2016, 12/e", Pearson. (chapters 1, 2, 3, 4, 5, 11.6)

Teaching methods

Lessons in aula.

Assessment methods

The exam takes place in the computer lab and it is a set of quiz with multiple choice answers on the topics of the course.

Office hours

See the website of Alessandro Amoroso