73688 - E-Commerce in Tourism

Academic Year 2017/2018

Learning outcomes

Main IT topics of e-commerce.

Course contents

ntroduction to e-commerce. Types of e-commerce. Business models and concepts. Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure. Building locks of an e-commerce Web site. Online security and payment systems. E-Commerce concepts. Ethical social and political issues in e-commerce. Online retailing and services. Online content and media. Social networks, auctions, and portals. Supply chain management and collaborative commerce. E-commerce for tourism. Impact of e-commerce in tourism. Marketing and information distribution of toursim. Travel agencies and e-commerce. Future evolvement of tourism in e-commerce.

Readings/Bibliography

K. C. Laudon, C. G. Traver, "E-commerce 2016, 12/e", Pearson. (chapters 1, 2, 3, 4, 5, 11.6)

Teaching methods

Lessons in aula.

Assessment methods

The exam takes place in the computer lab and it is a set of quiz with multiple choice answers on the topics of the course.

Office hours

See the website of Alessandro Amoroso