- Docente: Paolo Ferri
- Crediti formativi: 4
- SSD: SECS-P/07
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in Innovation and organization of culture and the arts (cod. 0902)
Conoscenze e abilità da conseguire
Providing a broad view of the major economic features of several artistic, cultural and entertainment activities in creative industries.
Contenuti
Upon completion of the course, students shall be able to:
- Define the distinctive features of organizations operating in the creative industries;
- Illustrate how these organisations can be financially viable;
- Apply analytical, planning and control tools such as the Business model canvas, revenues and costs analysis, and the balanced scorecard;
- Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
- Develop and improve presentation skills, both in written and oral form.
The course is organised around six themes:
- Defining creative industries (class 1)
- Defining business models and the Business model canvas (class 2 and 3)
- Understanding better the Costs and Revenues components of the Business model canvas (class 4)
- Measuring performance in the creative industries (class 5)
- Career paths, recruitment and inequality in the creative industries (class 6)
- Governance and business model in the creative industries (class 7)
Testi/Bibliografia
A complete list of readings will be provided in class.
Metodi didattici
The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.
Modalità di verifica e valutazione dell'apprendimento
The assessment tasks are as follows:
a) In class participation: 3/30
b) Group assignment - written report : 25/30
c) Group assignment - poster presentation: 2/30
Detailed instructions will be delivered in class
Strumenti a supporto della didattica
The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.
Orario di ricevimento
Consulta il sito web di Paolo Ferri
SDGs
L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.