- Docente: Umberto Lago
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Service Management (cod. 5943)
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from Sep 20, 2023 to Oct 19, 2023
Learning outcomes
At the end of the course students learn how to focus on service business models and service innovation strategies applied to business models. The class analyse how successful companies have reinvented their business models sometimes challenging common wisdom about strategic service management. The course also highlights business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Course contents
- The business model canvas
- Competitive Strategy: the Harvard school
- Competitive Strategy: the Resource-based view
- Networks, trust and economic gain
- Make or buy decisions
- Corporate Strategy
Readings/Bibliography
Collection of academic and business articles. The list of readings will be made available to students during the first lesson.
Teaching methods
Traditional lectures, analysis of cases, of magazine and journal articles.
Assessment methods
Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Teaching tools
Traditional lectures, analysis of cases, reading of articles, videos.
Office hours
See the website of Umberto Lago