- Docente: Judit Zoltan
- Credits: 6
- SSD: SECS-P/02
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Tourism Economics and Management (cod. 5910)
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from Nov 09, 2023 to Dec 15, 2023
Learning outcomes
This course introduces the theories and concepts of consumer behaviour applied to the context of tourism. The analysis of tourist behaviour will enable students to discuss purchase decisions in separate stages; pre-visit, on-site and post-visit. A part of the course is devoted to the understanding of external and internal factors that influence the decision-making process of tourists. Students will learn different segmentation methods and their applications in tourism research.
Course contents
Decision-making process
Segmentation methods
Motivation
Perception and positioning
Attitude formation and change
Readings/Bibliography
Horner, S., & Swarbrooke, J. (2020). Consumer behaviour in tourism. Routledge.
Schiffman, L. & Wisenblit, J. (2019). Consumer Behavior, 12th ed. Pearson Education.
References to journal articles will be provided with the lecture notes.
Teaching methods
Lectures, in-class exercises and group works.
Assessment methods
The final mark is based on a written exam and group works.
The range of grades for both components (written exam and group works) are as follows:
- <18 not sufficient;
- 18-23 sufficient;
- 24-27 good;
- 28-30 very good;
- 30 Lode excellent.
Teaching tools
All materials can be found on https://virtuale.unibo.it/
Office hours
See the website of Judit Zoltan