- Docente: Anna Fedorova
- Credits: 4
- Language: English
- Moduli: Anna Fedorova (Modulo 1) Anna Fedorova (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in International Management (cod. 5891)
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from Sep 21, 2023 to Oct 27, 2023
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from Nov 06, 2023 to Dec 13, 2023
Learning outcomes
The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.
Course contents
Module I: New Tools for Business Development
Software and tools:
· Project management (Trello, Basecamp, Asana, Notion)
· Communication (Telegram, Slack, Teams, Zoom, GoogleMeet)
· Advertizing (Meta ads, Google ads)
· Brainstorming (Miro)
· Analysis (Facebook insight,
· Design (Sketch)
· Presentation (PowerPoint, Canva)
· ChatGPT
Presentations for business development:
· Types of presentations
· The core idea and the elements of a presentation
· Steps to create an effective presentation
· How to get better at presenting
· How to succeed in a Q&A session
· Startup pitching to investors
Module II: Team Building
· Team life cycle for team building
· Team effectiveness
· Managing team resources
· Team performance
· Leadership in teams
· The role of organizational culture
Readings/Bibliography
Case studies will be provided during the classes.
Complementary reading material: Lean Startup - Eric Ries; Disciplined Entrepreneurship - Bill Aulet; Running Lean - Ash Maurya
Teaching methods
Interactive classes, group work, discussion
Assessment methods
Group work
Individual work and class participation
Final presentation
Teaching tools
The slides used in class, the readings to be discussed, and other related materials will be made available in the website of the course (Virtuale)
Office hours
See the website of Anna Fedorova