99581 - COMUNICAZIONE E IMMAGINE PER IL DISEGNO INDUSTRIALE T (G-Z)

Learning outcomes

At the end of the module, the student is able to: critically observe reality through the study of some objects and the representation in graphical drawings; interpret of visual communication techniques; use the basic tools of graphic design and digital production; use the scales of representation; create photographic images for the purpose of presenting the industrial product.

Course contents

The MODELING class program includes a series of meetings, first of theory in the classroom and then of practice in the computerized laboratory, which provides students with the basic tools of graphic design and digital production. In particular we want to include: the logic of visual communication, the principles of graphic composition and organization, the rules for the arrangement of the elements in space, some hints of color psychology and the basics of modern typography. The goal is to make students the knowledge that can make them able to communicate their work already from the design laboratories, as well as to the consequent practice on software. The tools chosen are Adobe Photoshop and Adobe Illustrator.
ADOBE PHOTOSHOP is the international standard for professionals such as photographers, graphic designers and designers. We start by addressing the differences between vector and raster (or bitmap) images and then deal with practical exercises: saving images, managing colors, optimizing and editing images, photo editing and photomontage.
ADOBE ILLUSTRATOR is the standard software for graphics, suitable for printing and the web and with the advantage of being able to communicate in an integrated way with the other software of the Adobe suite. It starts from an in-depth overview of the software up to complex creations such as logos, posters, banners and their optimal export for print and digital. To allow the student to learn through practice, the program will be addressed through the setting of graphic projects. 

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The class program is developed with the other colleagues of the same laboratory in order to share the objects of study and lead the students to think in a transversal and transdisciplinary way with respect to the activities addressed.

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The Photography class program is divided in three parts in order to learn the theory of the camera, lighting on a still life situation and some case studies of postproduction with the software Adobe Photoshop.

The first part will be conducted with frontal lessons with keynote sessions, diagrams and the analysis of still life images. The professor will show how the camera works with the fundamentals topics of Shutter speed, Aperture and ISO, white balance and different kind of lenses.

The second part of the program will take place in the photography lab of the faculty which is equipped with Canon Reflex cameras, LED lights and still life tables. The students will work in groups and will manage the sets in order to make an ADV still life image.

The last part will be centered on Photoshop and the postproduction phase. Photoshop is the software which is used by professional photographers to retouch and finalize images. Two lessons will be dedicated to these topics with a focus on still life photography.

Readings/Bibliography

The teaching does not involve the use of textbooks. The technical slides created by the teacher and projected during the lessons will be made available to students through the university platforms.

Teaching methods

In consideration of the type of activity and teaching methods adopted, the attendance of this training activity requires the preventive participation of all students in the training modules 1 and 2 on safety in the study places, [https: //elearning-sicurezza.unibo .it /] in e-learning mode.


The modeling class program includes a series of meetings, first of theory in the classroom and then of practice in the computerized laboratory.

The Photography lessons will be partly frontal with the projection of slides and “case-study” photographs and partly practical.

Assessment methods

At the end of the Modeling module, the presentation of all the exercises and papers produced during the semester is required. Attendance in the classroom will also contribute to the final evaluation (compulsory attendance).

At the end of the Photography module, the production of a photographic document in groups is requested. Attendance in the classroom (compulsory attendance) and the production of an individual photographic paper in the middle of the course will also contribute to the final evaluation.

Office hours

See the website of Carlotta Bandiera

See the website of Giacomo Maestri