81581 - Digital Media Theories and Techniques (1) (LM)

Learning outcomes

The course aims at acquiring the fundamental knowledge to understand the contemporary media landscape with particular attention to the advent of digital media and their evolution in the digital ecosystem. At the end of the course, students: - acquired the fundamental concepts related to digital media environments; - know the basics of multimedia and the main design tools for multimedia applications in relation to social media and Web.

Course contents

The course provides the framework to understand the contemporary media landscape. Principles and methodological tools will allow students to acquire skills related to the conception, production and management of digital contents.

The course will be organized around the following thematic blocks:

• Internet and digital media
• Social media (definitions, types, tools)
  
• Content strategy
• Content design
  
• Developing an audience
• Measuring the success
• Emotion driven design
• UX writing
  

Readings/Bibliography

Students will have to read and study a set of book chapters and academic articles available on the course teaching platform. Although the course is delivered in Italian, some readings may be in English.

Teaching methods

Workshop lessons, given by television industry professionals, will be supported by slides, audiovisual and digital materials, shared with students.

Assessment methods

The final exam consists of two steps that will take place on the same day:

• a written computer-based test with multiple-choice questions, aimed at evaluating the appropriate study of the bibliography,
• an oral exam aimed at verifying and evaluate the achievement of the educational purposes pointed out in the program.

The achievement of an organic vision of the themes, the use of specific language, the ability to show a systematic knowledge will be evaluated with excellent grades. Knowledge that is too much based on the readings, a non-articulated ability to synthetize or analyse, or a correct but not always appropriate language, like a school domain of the discipline, lead to average evaluations. Gaps in knowledge or inappropriate language, such as a lack of knowledge of readings and contexts, allow the student to obtain grades on the threshold of sufficiency. Knowledge gaps, inappropriate language, lack of familiarity with the bibliography and inability to analyze are evaluated negatively.

All of the students must sign up to the exam through AlmaEsami. It won't be possible to test students who can't sign up because of delays in the submission of the study plan, in the tax payments, etc. Students who won't be able to take the exam must sign off the list. It is mandatory to bring a valid photo ID the day of the exam, along with the student's Unibo credentials.

Teaching tools

Presentations, audio-visual material, links and resources available online.

Office hours

See the website of Marta Rocchi