98901 - GESTIONE DELLE IMPRESE INTERNAZIONALI

Learning outcomes

At the end of the course the student has the knowledge of, and is able to think and act in an international context taking in consideration global trends and specific aspects of foreign markets. In particular, the student is able 1 - to carry out -a strategic analysis of the international context, the actors and the cultural, administrative, geographic and economic differences 2 - to choose the international strategic direction and to design the organizational structure supporting the development 3- to select the foreing market and to define the entry strategy 4 - to manage the international business and its critical aspect. The student will learn key concepts, theories and international business models.

 

Course contents

• The competitive dynamics of global markets
• The theoretical frameworks on firms' internationalization
• The competitive advantage in international business
• The international strategies
• The entry strategies in the international market

Readings/Bibliography

- Strategia di Internazionalizzazione, McGraw-Hill Create. ISBN: 9781307820607

- Theories of multinational firm di Mats Forsgren, Edward Elgar Press, third edition, 2017

Teaching methods

• Lectures
• Case study analysis and discussion
• Team work
• Entrepreneurs and managers presentations

Assessment methods

Students can choose between:

• written examination with open ended questions on recommended reading and on a case study.
• work group, individual work of analysis of readings and cases, final written examination with open ended questions (recommended if students participate assidously to lessons)

Teaching tools

• Lectures
• Case study analysis and discussion
• Team work
• Entrepreneurs and managers presentations

Office hours

See the website of Vincenza Odorici