- Docente: Federica Bandini
- Credits: 3
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Forli
- Corso: Second cycle degree programme (LM) in Management for Social Economy (cod. 8843)
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from Feb 12, 2024 to Mar 14, 2024
Learning outcomes
The laboratory is mainly applicative, the learning outcomes is to provide the tools for the preparation of a business plan for the development of a new business activity, a new branch of business or a new business idea. At the end of the workshop the student is able to : - carry out the preliminary analysis necessary for the preparation of the plan; - structure the different phases of the plan (from the analysis of competitors to the positioning choices); - evaluate the alternatives of choice in economic terms.
Course contents
The laboratory consists in the preparation of a Business Plan for a new business initiative, the launch of a new product and/or market or a new branch of business.
Readings/Bibliography
- Parolini C.,Business planning. Dall'idea al progetto imprenditoriale, Pearson, 2011
- Kotler P., Keller K, Ancarani F. Costabile M.,Marketing Manager, Pearson ed.2014
- Di Marco, Come redigere un business plan. Manuale operativo, Editore Martina, Rimini, 2007
- Lecture's slides
Assessment methods
It will be evaluted the business plan carried out by the group
The pitch will be presented to the teacher
The assessment will focus on the degree of originality, depth and detail of the business plan submitted
Office hours
See the website of Federica Bandini