91115 - Collection Design

Learning outcomes

At the end of the course students are aware of the main issues related to the research and design of a fashion collection; have acquired skills necessary to evaluate critically a production line in relation to the most actual trends and to the contemporary cultural panorama; are familiar with the process which, beginning with an idea and passing through production, brings fashion products be distributed and consumed on a global level.

Course contents

TOM REBL will be taking you on a journey to explore the creation of an avantgarde fashion collection and brand development from the

The lessons and oral exam will be held in presence. Attendance is not mandatory but strongly recommended.

 

Group Project

The evaluation of the course is based on a student group project. Each student group receives original TOM REBL archive pieces and is asked to realise an image campaign for the brand.

The goal of the project is to upcycle/reuse a look from the archive and present it in a campaign, which is appealing today and corresponding with the brand's DNA. The students will mainly work on the project in-between the lessons. The project development will be discussed with Tom on a weekly basis.

 

Skills achieved

At the end of the course the student is able to understand and analyse a brand, deriving some criteria from the general analysis and trend research on TOM REBL (vision, inspiration, relevance in the panorama of contemporary fashion, target/tribe profile). He/She will have acquired methodological skills aimed at identifying tasks and interconnections of various departments within a fashion house. During the course, students will also explore innovative ways of communication in fashion (social media, guerrilla campaigns, fashion film, collaborations, presentations, installations) and comparing them with traditional ones (press office, fashion magazines, advertising, catwalk shows).

Each student develops creative strategic skills in order to be able to successfully communicate and manage a fashion brand or collection.

Readings/Bibliography

At the conclusion of each lesson, the professor will provide a list of references on the topics dealt with during the lecture. The slides prepared by the instructor are also available on the Virtuale platform.

Supporting bibliography:

Giuseppe Ceccarelli, Eleganza al maschile. 20 intramontabili icone dello stile (Vercelli: White Star, 2016)

Akiko Fukai, et. al., Future Beauty: 30 Years of Japanese Fashion (London/New York: Merrel, 2010)

Stefano Chiassai and Corinna Chiassai, Caosordinato. Anything works. A modern man's wardrobe (Bologna: Nuova Libra Editrice, 2016)

Andrew Bolton, Manus x Machina: Fashion in an Age of Technology (New York: The Metropolitan Museum of Art, 2016)

Rebecca Arnold, et al., Margiela: The Hermes Years (Tielt: Lannoo Publishing, 2017)

Teaching methods

Course lessons will alternate between theoretical lectures, analysis of case studies, items demonstrations, workshop and discussion of student projects.

 

Assessment methods

Each student group will be asked to present the final project work including a short written synopsis of the concept and a presentation board (or digital presentation).

 

Evaluation Criteria:

1)Coherence of the project with the brand.
Did you understand the brand philosophy?
Did you stay true to the brand´s DNA?

2)Creativity.
Did you manage to develop your idea with creativity?
Did you create something original and fresh?

3)Execution of the project.
Is your message clear?
Are you communicating in the right language/style with your target?

 

Teaching tools

Powerpoint, video, collection items and digital sources. Items demonstrations and slides integrate the bibliography of readings with useful information and iconographic material. Students can download slides on the Virtuale platform.

Links to further information

https://tomrebl.com/

Office hours

See the website of Thomas Anton Rebl