- Docente: Luigi Rovati
- Credits: 6
- SSD: ING-INF/07
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
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Corso:
Second cycle degree programme (LM) in
Advanced Automotive Electronic Engineering (cod. 9238)
Also valid for Second cycle degree programme (LM) in Electric Vehicle Engineering (cod. 5699)
Learning outcomes
Experiencing the latest trends in the automotive sector (autonomous driving, connectivity, electric vehicles, innovative mobility) through an academic project based on entrepreneurship and learning-by-doing.
Course contents
What is a “start-up”?
Business Model Creation
Leadership & Team Empowerment
The Lean Startup Approach
Market & Marketing Strategies
Product Development
Customer Development Process
Finance for new ventures
Scaling a start-up
The creative process: vision & ideas
Business Planning
Team & Organization
The relevance of problems & solutions
Brand & Positioning, Marketing & Sales
Legal Aspects & Intellectual
Property
Revenue Models
Bootstrapping vs Fundraising
The art of pitching
Readings/Bibliography
Teaching material will be provided directly to students
Teaching methods
Class teaching, group work, company visits
Office hours
See the website of Luigi Rovati