- Docente: Giuseppe Cappiello
- Credits: 3
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
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Corso:
First cycle degree programme (L) in
Exercise and Sport Sciences (cod. 8512)
Also valid for Second cycle degree programme (LM) in Sciences and Techniques of Sports Activities (cod. 8037)
First cycle degree programme (L) in Exercise and Sport Sciences (cod. 8512)
Second cycle degree programme (LM) in Wellness and Sport Management (cod. 9214)
Learning outcomes
The purpose of this Course is to provide students with fondamental concept of the discipline. The marketing tools will be illustrated both fron a strategic and operative perspective.
Course contents
1. Sport Marketing and management
2. Consumer marketing
3. Sport products
- Service marketing
- Pricing sport services
- Communication
- Distribution
Readings/Bibliography
Sergio Cherubini (2015)
Marketing e management dello sport
FRANCOANGELI
Foreign students can ask the teacher for texts in English.
Assessment methods
Online exams
Office hours
See the website of Giuseppe Cappiello
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.