- Docente: Marco Visentin
- Credits: 3
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
Learning outcomes
This laboratory aims teaching students how to price and services by providing a comprehensive framework for understanding pricing strategies and tactics. The course addresses issues such as price elasticities, economic value analysis, value perception and price customization.
Course contents
Week 1: conjoint analysis
Week 2: multinomial logit
Week 3: binomial logit and ML methods
Week 4: Price online
Week 5: Mediation and moderation
Readings/Bibliography
Ripley, B. D. (2002). Modern applied statistics with S. Springer.
Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford publications.
Additional papers, data and scripts will be suggested during lectures.
Teaching methods
Lab sessions. Group works.
Assessment methods
Group work assessment. Optional oral exam.
Non attending students are required to take the full exam.
Further details will be provided at the beginning of the course.
Teaching tools
Additional papers, data and scripts will be suggested during lectures.
Office hours
See the website of Marco Visentin
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.