- Docente: Giorgio Tassinari
- Credits: 8
- SSD: SECS-S/03
- Language: Italian
- Moduli: Giorgio Tassinari (Modulo mod.1) Ercole Vagnozzi (Modulo mod.2)
- Teaching Mode: Traditional lectures (Modulo mod.1) Traditional lectures (Modulo mod.2)
- Campus: Bologna
- Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)
Learning outcomes
At the end of the course the student will be able to process information concerning both the internal both the external environment to the firm on the basis of big masses of data, to identify relationships amng phenomena and to link them to the relevant problem. Besides, the student knows how and where transactional datum of CRM process originates, learn the basis of the management of an informative system and of a datawarehouse. The course has the aim to teach the methods for supporting firm's decisions and to understand firm informative system.
Course contents
What CRM is.
Churn analysis.
Logistic regression.
Chi-Squared Automatic Interaction Detection.
Survival Analysis.
The measurement of Customer Satisfaction.
Readings/Bibliography
Buttle, Customer Relationship Management, Elsevier, 2004, Capp.1-2
2. Teaching note on IOL.
3. Brasini S. et al., Marketing e pubblicità, Mulino, Cap.3.
4. Teaching note on IOL.
5. Teaching note on IOL.
Teaching methods
Frontal lesson and computer lab exercitations
Assessment methods
Student's essay and oral exam.
Office hours
See the website of Giorgio Tassinari
See the website of Ercole Vagnozzi