- Docente: Nicola Tomesani
- Credits: 3
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
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Corso:
Second cycle degree programme (LM) in
Business Administration (cod. 0897)
Also valid for Second cycle degree programme (LM) in Business Administration (cod. 0897)
Course contents
Media landscape and trends
Three main strategies: search, display, social
Features and use of content marketing
Search Engine Activities
Advanced Search Engine Activities
User interface, design strategies, digital formats
Social Media Strategies
Email marketing
Digital media plan
Web analytics tools
Readings/Bibliography
Stokes, R., eMarketing - The essential guide to marketing in a digital world, 6th Edition
Teaching methods
A tutor is assigned to this course. Her name is Beatrice Vitali (beatrice.vitali8@unibo.it) and she is responsible for coordinating the components of the integrated course and assisting students with related issues.
Assessment methods
A final test will be held, based on commenting metrics and results of a digital campaign
Office hours
See the website of Nicola Tomesani