- Docente: Umberto Lago
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Moduli: Umberto Lago (Modulo 1) Marco Corsino (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 8842)
Learning outcomes
This course focuses on innovation strategies and issues related to technology management in service businesses. The course will also highlight business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Course contents
· Business Model Innovation: determinants and obstacles
· Internet and new business models
· Strategy and Innovation in Creative Industries and Professional Service Firms
· Organizational and managerial challenges
Readings/Bibliography
· Reading package
· Case study package
Teaching methods
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Assessment methods
Class participation and case submission: 40% of final grade
Final written exam: 60% of final grade
Teaching tools
PC with video projector for power point presentations
Links to further information
http://www.unibo.it/Faculty/Lago
Office hours
See the website of Umberto Lago
See the website of Marco Corsino