- Docente: Massimo Ferdinandi
- Credits: 4
- SSD: ECON-07/A
- Language: English
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Rimini
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Corso:
Second cycle degree programme (LM) in
Service Management (cod. 6804)
Also valid for Second cycle degree programme (LM) in Tourism Economics and Management (cod. 6761)
Learning outcomes
The course aims to explain how cultural and religious diversities affect internationalization processes and the consequent supply of services, proposing to students the management practices able to manage these processes in their globality. Starting from the analysis of the phenomenon of globalization and its relationship with the internationalization processes, through the teaching of the Hofstede's theories, the man in his key dual role as employee and consumer is analyzed and explained. The main purpose of the teaching is to provide students with the tools to apply management theories in different cultural contexts: at this purpose, a special focus is put to the discipline of human resources and strategic marketing. The study of the collectivist and individualist cultural dimensions will also contribute to provide the students with the necessary knowledge to customize any type of internationalization activity on the basis of the different perceptions of social interactions. A whole scenario of the international activities will be also provided.
Syllabus
Office hours
See the website of Massimo Ferdinandi