- Docente: Massimo Ferdinandi
- Credits: 6
- SSD: ECON-07/A
- Language: English
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Rimini
-
Corso:
Second cycle degree programme (LM) in
Tourism Economics and Management (cod. 6761)
Also valid for Second cycle degree programme (LM) in Service Management (cod. 6804)
Learning outcomes
At the end of the course, students should be able to: - identify major diversities involved in the internationalization processes; - structure decisional flow charts of the organizations willing to expand their operations abroad; - analyse the impact of the cultural, religious, geographical, economical and legislative diversities on the HRM, sales, marketing and manufacturing policies of the enterprises; - develop strategic marketing, sales and HRM internationalization plans; - design effective organizational structures aimed to support the expansion of the companies in other countries.
Syllabus
The syllabus has not been published yet.
Office hours
See the website of Massimo Ferdinandi