88926 - TOOLS AND TECHNIQUES FOR BUSINESS DEVELOPMENT LABORATORY

Conoscenze e abilità da conseguire

The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.

Contenuti

MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT

Tecniques for new business development:
– Hypothesis and assumptions creation
– Validation principles and examples
– Lean startup methods

Software and tools:
– Project management: Trello, Basecamp, Asana
– Communication: Slack, Mailchimp
– Advertising: Facebook ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi

Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
– Startup pitching to investors

MODULE 2: TEAM BUILDING
– What's a real Team: theory & practice
– Team Development Stages
– How to keep a Tean alive: Successful Teams Best Practices

Testi/Bibliografia

Books:
Lean Startup
Runnin lean
Disciplined entrepreneurship

Videos:
TED Talks

Metodi didattici

- Frontal lessons (25%)

- Discussions (25%)

- Student presentations (20%)

- Guest presentations (20%)

- Q&A (10%)

Students will be asked to watch videos and read material to prepare for the following class discussion.

Modalità di verifica e valutazione dell'apprendimento

The final exam will be a group presentation and an evaluation of the quantity and quality of the student's participation during the lessons.

The team will be requested to present a software (chosen among the ones we saw in the classes) and a feature they would like to implement to increase the value for the clients.

In the final presentation these elements will be evaluated:

- the structure of the presentation

- the slide design

- the performance

- the content

Strumenti a supporto della didattica

Several videos will be used to explain concepts

Students will also be invited to practice presentations during the classes in order to become more confident and get feedbacks from the classmates.

Orario di ricevimento

Consulta il sito web di Gilberto Cavallina

Consulta il sito web di Federica Pinotti